Iconic Brandz

Iconic Brandz is located in Janakpuri, specifically at WZ 50/1A in the B1 Block of Nangli Jalib. It’s a residential area with a lot of small businesses mixed in. We deal with clothing and some lifestyle products here. The space is part of a larger building, and we use most of it for storage and a small area for people to come and look at what we have. It’s not a typical high-street store with big windows. It feels more like a warehouse or a wholesale spot. We get different batches of clothes every few weeks, so the inventory is always changing. My brother and I run the operations. We do a lot of the packing and shipping ourselves. It can be a bit chaotic when a new shipment arrives and we have boxes everywhere. We don't spend much on decorating the place because we’d rather keep the costs down for the people buying from us. The lighting isn't the best, but you can see the quality of the fabric well enough. We’ve been in Janakpuri for a few years and the locals know us. We aren't trying to be a massive brand, just a place where you can get decent clothes without a lot of fuss. It’s a lot of manual work, lifting boxes and counting stock, but we don't mind the effort. We just keep our heads down and get the orders out to everyone who buys from us regularly. It is just how we do things here in this part of Delhi every single day.