Genuine Auto Agency

The Guru Nanak Auto Market over here at Kashmere Gate is always a bit of a madhouse. Our spot, Genuine Auto Agency at 2818/1, is right in the thick of it. If you’ve ever been to this part of Delhi, you know how it is. There’s always noise, people shouting, and the smell of grease and metal everywhere. We’ve been operating out of this shop for years. It’s cramped, and there are stacks of parts reaching up to the ceiling, but we know exactly where everything is. Most days are spent talking to mechanics or people who are trying to fix their own cars and need a specific part. We don't do much marketing or anything like that. People find us because they know we’re here in the market. It’s not the kind of place where you sit down and have a long meeting. It’s more about checking the shelf, finding the right box, and getting it out the door. Sometimes the electricity goes out for a bit, or the rain makes the street messy, but work doesn't stop. We just keep moving. It’s a tough environment, but it’s what we know. Dealing with auto parts isn't glamorous. Your hands stay dirty most of the day. But there is a certain rhythm to the market that you start to appreciate after a while. We just stick to what we know and try to stay out of the way of the heavy traffic outside.