Continental Electrodes (India)

You can find us at 2880, Bazar Sirkiwalan in the Hauz Qazi area. If you’ve ever been to this part of Delhi, you know how narrow the lanes are and how crowded it gets with carts and rickshaws. Continental Electrodes (India) has been part of this chaos for many years now. Our building is old, like most of the structures in Bazar Sirkiwalan, and the stairs are a bit steep. We spend most of our time dealing with electrodes and welding supplies. The inventory is tucked into every corner of the shop because space is hard to come by in this neighborhood. It gets very dusty during the summers, and the noise from the street never really stops until late at night. We don't have a showroom with glass doors or air conditioning. It’s more of a warehouse feel where we move boxes and talk to regular buyers who have been coming to us since the beginning. My uncle used to run the place, and now I handle the daily bits. We don't use much technology besides a basic computer for the bills. Most things are still noted down in paper registers. It’s a very traditional way of doing business, but it works for the people in Hauz Qazi. We know the brands and the specs, and we just provide what is needed. It’s honest work in a very busy, crowded part of the city that simply doesn't sleep much during the day.