We are located on Niti Marg, right in the Shantipath area of Chanakyapuri. It’s a very quiet part of New Delhi, with all the embassies nearby and lots of trees. Our shop is a simple place. We spend our days stocking shelves with medicines and talking to the people who live in the neighborhood. It’s not like those big chain pharmacies you see in the malls. We know most of our regulars by name. We spend a lot of time checking expiration dates and making sure we have the right items in stock. Sometimes it gets a bit hectic when a lot of people come in at once, but usually, it’s a steady pace. We don't have a big marketing budget or flashy signs. Our windows just show what we have. The staff here has been around for a while, and we just try to be helpful when someone comes in with a prescription they can't read. The floors are white tile and we try to keep them clean, though someone always brings in a bit of leaves from the street. We don’t have a grand vision; we just want to make sure the person who needs their blood pressure pills can get them without any fuss. It’s a small, local business and we like it that way. We close up in the evening and head home like everyone else. That is how Pure Pharmacy has operated for years now.
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