Rustique Ideas

Our business, Rustique Ideas, is located on S.K. Bole Road in Dadar West. We are on the 6th floor of the Silver Sand building, which most locals know as Muckba Apartments. Being right near Agar Bazar means there is always something happening downstairs. It’s a very lively part of Mumbai. Our office, 601-A, is where we do all our creative work. We chose the name because we like things that aren't too polished or perfect. We prefer a look that has some history and grit to it. The space inside is a bit of a jumble of drawings, prototypes, and old coffee mugs. We aren't the type of company that wears suits and ties. Most of us just show up in whatever is comfortable. We spend a lot of time arguing over designs and trying to figure out how to make an idea actually work in the real world. Dadar is a great place for inspiration because the streets are so full of life. You can walk out and be in the middle of a busy market in two minutes. We don't have a big marketing budget or a fancy PR firm. We just do our work and hope people like it. It can be stressful when deadlines are close, but we’ve got a good rhythm going. We’ve been in this building for quite some time now.