Parmar Novelties

We are located in Malad West, specifically at 110 in the Mahavir Industrial Estate on Ramchandra Lane Extension. It’s in the Kanchpada area, which is a bit of a maze if you aren't familiar with it. Parmar Novelties is where we keep all sorts of small items and household goods. It’s an industrial estate, so don't expect anything fancy. There are trucks moving in and out and the sound of machinery from the neighboring units. Our space is filled with boxes from floor to ceiling. We sell a variety of things—stuff you might find in a gift shop or a general store. We aren't a big department store. We’re a wholesale-style operation where we focus on getting items out to the shops that need them. It’s a lot of counting, sorting, and labeling. My family has been doing this for a long time. We know which items are popular this season and which ones will just sit on the shelf gathering dust. We don't have a marketing department. Word of mouth is usually how people find us. We value the relationships we have with the shopkeepers who buy from us. Some of them have been coming to this estate for decades. It’s a gritty, hardworking environment. We aren't here to impress anyone with a fancy office. We’re here to work, move stock, and keep the business going for the next generation. It’s a simple life, but it keeps us busy.