Nidhi Plastic Product is located at C2-16 Deep Sikar in Sunder Nagar. It’s off S. V. Road in Malad West. Being in Mumbai, the area is always packed with people and traffic. Our shop is in a spot that’s a bit hard to find if you don't know the lanes of Sunder Nagar. We make different kinds of plastic products, so the place is usually full of molds and boxes. It’s a small space, and we have to use every inch of it. We have shelves that go all the way to the ceiling to hold all our inventory. The noise of the city is always in the background, along with the sound of our own machines. We spend a lot of time sorting through the finished pieces to make sure they aren't warped. It’s a lot of standing and moving around in a tight area. We have a small desk tucked into a corner where we handle the bills. Most of the people who come to us are locals or businesses from the nearby area. We don't really do much in the way of marketing; word of mouth in Malad seems to be enough to keep us busy. The humidity here can be tough, especially when we are running the heat-based equipment. We just take it one day at a time, keeping the machines maintained and the orders moving. We try to keep the front entrance clear for deliveries even though the street is very narrow.
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