Essar Steel Ltd

You can find us at D 2302 in Lloyds Estate, which is on Salt Pan Road in the Wadala East area of Mumbai. Being in Mumbai means everything moves fast and it’s always crowded. Our office is up in the estate, which is a bit different from a ground-floor shop, but we make it work for our steel business. We spend a lot of time on the phone coordinating with the yards and the transport guys. Salt Pan Road can be a real mess with traffic, so we spend half our lives worrying about where the trucks are. We aren't a slick marketing company; we are just people who know about steel. Most of our days are spent looking at spreadsheets and talking to suppliers. It’s a lot of logistics. We don't have a fancy reception area. It’s just a place to get work done. People call us because they know we've been around and we know how to navigate the steel market in this city. It’s a tough business with small margins, so we have to be careful with the details. We just try to be practical and get the orders filled. It’s not a glamorous life, but there’s always something to do. We just keep our heads down and stay busy in Wadala. That is the way we have always done it.