Alcora Ceramic

Out here on the 8/A National Highway in Sartanpar, life moves at a different pace. Alcora Ceramic is right in the middle of the Morbi hub, surrounded by other factories and dust from the road. We spend most of our time dealing with clay and kilns. It’s a messy business, but we’ve gotten used to the heat and the constant hum of the production line. Wankaner is a tough place to work sometimes because of the climate, but we stay busy. Our office is just a small room near the main entrance where we drink tea and talk to drivers. We don’t have a big marketing team or anything like that. We just focus on making sure the tiles and ceramics are packed properly before they go out on the trucks. There are plenty of days when things don't go according to plan, like when a machine breaks down or the power goes out. We just fix it and keep going. The highway is always noisy, which is just part of being in this part of Gujarat. We’ve been at this address for a while now, and most of the locals know where to find us. It’s a straightforward operation. We don’t use fancy words to describe what we do; we just make ceramics and sell them to people who need them. It's hard work, but it keeps us going and pays the bills.