Neo Ceramic (nelco)

If you head down Old Ghutu Road in Morbi, you’ll find us at 8 A N H. We go by Neo Ceramic, though some people around here still call us Nelco. Morbi is the kind of place where everything is about ceramics, and we are right in the middle of it. The road is often dusty from the trucks carrying raw materials and finished tiles. Our facility is quite large because you need a lot of space for the kilns and the storage of the clay. It gets very hot near the firing area, so we make sure there is plenty of water and fans for the workers. We don’t have a polished showroom with lights and fancy displays. Most of our customers are wholesalers who know what they are looking for, so they just come to the back to see the latest batches. We spend a lot of time checking the colors and the finish to make sure they aren't coming out wrong. Sometimes the clay quality changes and we have to adjust everything, which can be a real pain. We are a local team, and most of us live just a short bike ride away. It’s hard work, and by the end of the shift, everyone is covered in a fine layer of dust. But it’s a living, and we’ve been doing it at this location for years. We just keep the fires going and the tiles coming out.