Imperus Ceramic Pvt. Ltd.

We’ve been operating out of Morbi-Jetpur Road for quite a long time now. Our place is at Jasmatgadh, which is right near the Pavadiyari Kenal. If you know this part of Gujarat, you know it is the heart of the ceramic industry. We basically make tiles and other ceramic products. It is hot, dusty work, but it is what everyone around here does. The factory isn't anything fancy to look at. It is just a big space with kilns and stacks of finished goods waiting to be loaded onto trucks. We have a small crew of workers, many of whom live in the nearby villages. We don't have a big corporate office or a marketing team. Most of our days are spent checking the clay or making sure the temperature in the kilns is right. Sometimes things go wrong, like a batch comes out the wrong shade, and we just have to deal with it and move on. People from all over come by to pick up orders. We’ve seen the road get much busier over the years with more traffic heading towards Jetpur. We don't spend much on advertising because people usually find us through word of mouth. It is just a straightforward business. We show up in the morning, do the work, and go home. We aren't trying to change the world, just making sure the tiles we sell are good enough for someone’s floor. That is pretty much our story.