Fashionara

You can find us at 705 Azad Colony, right near the Islamabad Tala Factory. It’s a lively neighborhood with a lot of noise and movement. Fashionara isn't a big retail store with glass windows. It's more of a workspace where we deal with fabrics and sewing. We’ve been here for a good amount of time, and the locals know us. There are always piles of cloth around and the sound of machines running. We work with a few tailors and people who know their way around a needle. It’s not always perfectly clean because of the lint and scraps, but we get things done. We don't have a marketing team or fancy slogans. We just make clothes and try to make sure they fit right. Sometimes we stay late when there’s a big order to finish. Living and working in Azad Colony means we see our neighbors every day. We aren't some distant brand. We’re just people working in a shop. People stop by to check on their orders or just to chat for a minute. We like being part of the community here. It’s a lot of hard work, especially when the weather gets hot, but we keep the fans going and keep working. If you walk past the Tala Factory, you're pretty close to us. We just keep our heads down and keep the machines running every single day.