Jai Durga Food Product

Up in Village Chatti, we run Jai Durga Food Product. We are in the Nirmand Tehsil of Kullu District, with our mail going through the Rampur post office. Being up here in the mountains means we are quite far from the big cities. We make local food products using simple methods. Our setup is not a modern factory. It is a small building where a few of us from the village work together. We don't have any formal business backgrounds or fancy degrees. We just started making things and learned along the way. The roads around here can be difficult, especially when it rains or snows, so getting our products out to the markets can be a slow process. We don't have a big advertising budget. Most people hear about us from their neighbors or friends. It’s a very quiet way of doing business. Sometimes we run out of packaging materials because the truck didn't make it up the hill, and we just have to wait. We don't let it stress us out too much. Life moves at a different pace in Kullu. We focus on making things that taste like they should. It’s not a high-pressure corporate environment. We just show up, do the work, and go home to our families. It’s an honest living in a beautiful, though sometimes difficult, place to work. We just keep going, one batch at a time.