Alfa Diamonds

Alfa Diamonds is located at C-1931 H. I. G in Rajajipuram. This area is more of a residential neighborhood than a big commercial market, which makes it a bit different from other jewelry places. We operate out of this H.I.G. house and it feels much more like a home than a corporate office. We have been here for several years, and most of our neighbors know who we are. It is a quiet street for the most part, except when the school nearby lets out in the afternoon. We don't have a big storefront with neon signs. It is just a simple place where we do our diamond work and meet with people who live around here. The room we use is set up with a few tables and some good lights so we can see what we are doing. My wife often helps with the bookkeeping while I handle the stones. We like the pace here in Rajajipuram because it isn't as frantic as the main city markets. People usually call us before they come over, or they just knock on the door if they are passing by. It is a very straightforward way to run a business. We don't spend money on big ads, we just rely on the fact that we have been in this same house for a long time and people trust us.