Denim And Fashion Company

Denim And Fashion Company is located over near the Scooter India Chauraha in Lucknow. It’s a well-known spot, so most people don’t have any trouble finding us. We focus heavily on denim, which is a tough but rewarding material to work with. Our workshop is usually humming with the sound of heavy-duty sewing machines. Since we're in Lucknow, we have a certain way of doing things that feels a bit more traditional, even if we're making modern clothes. The air in the shop always smells a bit like new fabric and machine oil. We’ve got a group of guys here who have been working with denim for decades. They know exactly how it’s going to shrink or fade. We don’t try to pretend to be a high-end boutique from a big city. We’re just a local outfit making sturdy clothes. Sometimes the heat in Lucknow gets pretty intense in the afternoons, so we start early to get the bulk of the work done. We see a lot of different people coming through the Chauraha, and some of them drop in to see what we’re making. We like the casual atmosphere. There’s no pressure to be anything other than what we are. We just make the gear, check the seams, and send it out to the people who need it. It’s honest work and it keeps us going. We’ve been part of this neighborhood for a long time and plan to stay for many more years.