Novofresh Llp operates out of Janani Ullas Bhavan in Kalayapuram, which is near Kottarakkara. It’s more of a quiet area, which suits us just fine. We started this because we saw a need for better access to fresh things in our part of town. The building itself is just a regular place, nothing that looks like a big corporate headquarters. We spend a lot of our time talking to suppliers and checking what’s coming in. It’s important to us that the stuff we handle is actually good, so we spend a lot of time looking over the produce. Sometimes we run into delays with the transport, which can be frustrating, but that’s part of the trade here. We aren't trying to be the biggest company out there. We just want to do our job well and keep the local folks in Kalayapuram supplied with what they need. The office is usually a bit cluttered with paperwork and samples, but we know where everything is. It’s a small team here, so everyone ends up doing a bit of everything, from answering the phone to moving crates around. We like the pace of life here. It’s not as fast as the big cities, but there is always something to do. We keep the doors open and just take things one day at a time, making sure we don't lose track of why we started this in the first place. It is just plain work for us every day.
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