Apex Identifications

Our place is at 29 Sir Syed Ahmed Road. It’s a straightforward setup where we mostly focus on identification stuff. Think of ID cards, badges, and all the bits and pieces that go along with that. We have been doing this for a good amount of time now, and we’ve seen the technology change from simple printed cards to things with chips and all that. The shop isn't very large, but we have everything we need to get the orders through. It’s a lot of repetitive work sometimes, making sure the names are spelled right and the photos aren't blurry, but it has to be done carefully. Sir Syed Ahmed Road can get pretty packed during the day, so it’s always interesting to look out the window. We don't really do much in the way of marketing. Most people find us because they need something specific and they know we are here. We just try to keep the machines running and the supplies stocked up. It’s a small operation, just a few of us making sure that when someone needs a set of cards, they get them without a lot of fuss. We don't have any big corporate goals; we just want to finish the day's work and make sure the cards look decent enough for whoever is wearing them. It’s just us, some printers, and a lot of plastic in the back room. We try to keep it simple.