New Janta Store

Our place, New Janta Store, is at 130/40 K 1 Bagahi in Kidwai Nagar, Kanpur. It’s a typical neighborhood shop where we try to keep a little bit of everything. Kanpur is a busy city, and Kidwai Nagar is a crowded area, so there's always something going on outside our door. We have shelves lining the walls from floor to ceiling, filled with soaps, detergents, spices, and plenty of snacks. The shop isn't very big, so we have to be clever about how we stack the crates of soft drinks and the sacks of flour. I usually start the day by cleaning the glass on the display cases and checking what we need to get from the market. It gets quite warm in the afternoons, so the fan is always running, and we might take a short break for tea. We know most of the people who live in the Bagahi area, and they know they can come to us for their daily needs. We don't use any fancy marketing tricks or big slogans; we just try to be here when people need to buy milk in the morning or some biscuits in the evening. It’s a straightforward life, just running a store and being part of the local community. We just keep things moving, one customer at a time, every single day without making a big deal out of it.