Elja Beverages Private Limited

You can find Elja Beverages over in the Jajmau area of Kanpur, at 696/5B in the Kda Colony. Kanpur is a pretty industrious place, and Gajjupurwa is no different. We’ve been operating out of this spot for a bit now, focusing on making beverages. It’s not a polished operation with a PR team. It’s just us, some equipment, and a lot of hustle. The roads around here can be a bit rough, which makes transport a challenge sometimes. We spend a lot of our day-to-day checking on the production and making sure the bottles are filled right. It’s physical work and it can get pretty hot in the summer months, but that's just life in Kanpur. We aren't trying to be the biggest company in India. We just want to make a decent product that people like. Our office is just a corner of the building with a couple of old desks and a fan. We don't use a lot of big words or fancy talk. We just tell it like it is. If a machine breaks, we fix it. If a delivery is late, we apologize and try to get it there as soon as we can. It’s a local business through and through. We know our neighbors and we know our customers. We’re just trying to do our best with what we have here.