Ganraju Nidhi Limited

Ganraju Nidhi Limited is located in a village called Barauli, which falls under the Badalapur area of Jaunpur. The office is at the house of Anupam Singh, whose father is Ram Nidhi Singh. Being in a village means things are a bit slower and more personal than in the big cities. We don't have a big office building; we just work from the property here. It’s surrounded by trees and fields, which is quite nice when there is a breeze. People from Barauli and the nearby villages come to see us. Usually, they just walk over or come on their cycles. We know almost everyone who walks through the door because we’ve lived in this area for a long time. There isn't any formal waiting room or anything like that. People just pull up a chair and we talk. It’s very informal. We handle all the paperwork by hand mostly, keeping things simple. The dogs in the village sometimes bark at people passing by, but it’s generally peaceful. We follow a routine of opening up in the morning and staying until the work is finished. It’s a good way to live, being part of the local community like this. We don't need any big marketing plans because everyone in Badalapur knows where Anupam Singh's place is. We just focus on our daily work and keeping the records straight for the people who come to see us.