Sunrise Tools (India) Private Limited

Our shop is at No. 157 Shree Ram Sharnam Nagar, which is right on Basti Canal Road. Sunrise Tools (India) Private Limited has been based here for quite some time. The canal road is a busy one but it’s a good landmark for people trying to find us. We deal with all sorts of tools and hardware. It’s the kind of place where you’ll find shelves stacked high with boxes and metal parts. We don't have any big corporate decorations or anything like that. It’s just a plain workspace with a counter for customers. The air gets a bit humid because of the canal being so close, especially during the monsoon season. We started Sunrise Tools (India) Private Limited because we knew there was a need for good tools in this area. Most of the people who come in are local workers or builders who need something specific. We have a small crew and we all know where every single item is kept, even if it looks messy to someone else. Basti Canal Road is where we spend most of our daylight hours. We take our tea at the stall down the street. It’s a basic operation but it keeps us going. We don't see the need for a big marketing plan. We just focus on what’s in front of us. If you need a tool, we probably have it somewhere in these stacks.