Paridhan Handloom Corporation

Paridhan Handloom Corporation is situated on Radha Ballabh Marg, in the Boharon Ka Mohalla area near Sangasetu Road in Sanganer. Sanganer is famous for its textiles, and we are just one small part of that long tradition. Our workshop is full of the sounds of looms and the smell of dyes. It’s a place where we spend hours every day working on fabrics. The floors are often covered in threads and bits of cloth. We don't have a modern office. Instead, we have a space where we stack the finished goods and talk to people who come to buy from us. It is a traditional way of doing things, passed down through the years. We work with our hands and simple tools. Sometimes the weather makes it hard to dry the cloth, so we have to wait for the sun. The neighborhood is tight and we know all our neighbors. People walk past our doors all day long. We don't use big machines or fancy technology here. It’s mostly about patience and having a steady hand. If you come to Sangasetu Road, you can find us tucked away in the mohalla. We are usually busy with a new batch of prints or weaving a specific pattern. It’s not an easy job, and it doesn't make us rich, but it’s what we know how to do. We just keep going.