DESIGN DNA

We set up shop on Road Number 42 in Jubilee Hills. It is near the New Peddamma Temple, which is a good landmark if you are trying to find Plot 831. Design is what we do here all day long. The office is usually full of sketches and samples of different materials lying around. We do not have a big sign out front, just a small one to let people know they are at the right place. It is a nice part of Hyderabad to work in. Sometimes it gets a bit loud when there is a festival at the temple, but otherwise, it is fairly steady. We aren't a massive firm with hundreds of employees. It is a smaller group of us who actually sit down and draw the plans. We spend a lot of time talking about colors and layouts. It is just how we work. We do not really follow a strict corporate schedule; if a project needs finishing, we stay late until it is done. We try to keep the atmosphere light. There is usually some music playing in the background. We do not really do the whole formal suit-and-tie thing. It is more about the work itself. Most of our clients just drop by to see how their plans are coming along. We like the space we have here. It gives us enough room to spread out our papers and think. It is a practical setup for us.