Alok Fashion

Alok Fashion is run out of House-13/507 in the Mc Colony area, right off Hisar Road in Sirsa. It’s not a big mall or a high-end boutique. It’s a house where we’ve set up our workspace. Being in Mc Colony means we are close to where people actually live, which is nice. You can hear the neighborhood sounds while we work, like kids playing or people walking their dogs. We started Alok Fashion because we wanted to do something for ourselves. We don't have a big staff. It's mostly just family and a couple of helpers. The living room is basically our showroom now, and the back rooms are where the sewing and cutting happen. It gets a bit crowded when we have a lot of fabric delivered. Sometimes the house feels too small, but it keeps our costs down. We don't have a shiny website or a marketing team. If people like what we make, they tell their neighbors. That’s how we’ve grown over the years on Hisar Road. We take things one day at a time. Some days are busy with customers dropping by, and other days we just sit and work on new designs. It’s a quiet life, but it suits us well. We’re glad to be part of the community here in Sirsa. It feels more personal than being in a big commercial building. We always have the radio playing softly in the background while we stitch. It makes the day go by faster.