Siddhaika is located within the Kothari Sons premises over in Sarafa Bazar, which is in the Lashkar area. It’s an old part of town with a lot of history and narrow streets. We share the space, so it can get a bit cozy when there are a lot of people around. We mostly deal with traditional business matters that fit in with the vibe of the bazaar. It’s not a modern glass-and-steel office by any means. There’s a lot of character in the building, and we like it that way. We spend our days talking to customers and managing the various things that come through our doors. Sometimes the market gets so crowded that it’s hard to even walk down the street, but that’s just part of life in Sarafa Bazar. We don't have a big marketing budget or a fancy website. Most people find us because they know the Kothari family or they’ve been coming to this area for years. We keep our records in order and try to be helpful to whoever walks in. It’s a simple way of doing things, but it has worked for us for a long time. We aren't trying to change the world; we’re just here to do our jobs and be a part of the local community. It’s a bit dusty and loud sometimes, but it feels like home to us.
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