Sj Designs,Noida.

Sj Designs is tucked away in Flat No 48-D at Jagirti Aptts in Sector 71. It’s a residential complex, so it doesn’t feel like a typical office. We like it that way because it’s quiet and we can actually focus on our design work. Noida can be pretty chaotic, but once you get into the apartment block, it calms down a bit. We’ve been in A-3 for a while now. The space is filled with sketches, fabric swatches, and a couple of computers. It’s not a big studio with high ceilings. It’s just a flat where we work. Sometimes the neighbors’ kids are playing in the hallway, and you can hear the normal sounds of people living their lives. It makes the work feel more real, somehow. We don't have a big storefront or anything. Most of our clients just call us or we meet them elsewhere. We spend long hours here, usually with a lot of coffee. The light in the flat is pretty good in the afternoons, which helps when we’re looking at colors. We don't use any fancy corporate talk. We’re just a small group of people who enjoy making things. It’s a simple life in Sector 71. We keep our overhead low and just focus on the designs. It’s a comfortable spot to be.