Ruh Rug Llp

Ruh Rug is based out of a house in Nai Bazar, Bhadohi. Specifically, we are at House Number 134, which belonged to the late Mohd. Yaqub. Bhadohi is a place where almost everyone knows something about carpets and rugs, so we fit right in. It’s a very local, home-based setup. We don’t have a big glass office or a corporate park address. Instead, we work out of the rooms and the courtyard here. It’s often a bit messy with wool fibers and half-finished rugs lying around, but that’s how a real workshop looks. Maqsood Alam Ansari runs the day-to-day things here. We spend a lot of time talking to the weavers and checking on the progress of the rugs on the looms. The neighborhood is quiet for the most part, except for the sounds of the trade. We aren't trying to be some global conglomerate; we just want to make decent rugs that people will appreciate. It’s a lot of manual labor and staring at patterns until your eyes get tired. We have tea together in the afternoons and talk about what needs to be shipped out next. It’s an honest way to make a living, and being in the heart of Nai Bazar makes it easy to stay connected to the other makers in the area. We don't use fancy jargon, just the words we’ve always used for the craft.