One99Di Fashion (Opc) Private Limited

If you find yourself at the Sher Singh Complex in the Nayabans market, that’s where we are. We are up on the third floor in shop number one. It’s a bit of a climb but we like it up there away from the main noise of the street. Noida is always moving fast but Nayabans has its own rhythm. Our space is mostly filled with racks and boxes of different clothes we are sorting through. It’s not a big fancy showroom with bright lights. It’s more of a place where we actually do the work of checking sizes and making sure things aren't torn. We spend our mornings opening up the shutters and seeing what arrived from the couriers. Since it’s an OPC, it’s a small operation, usually just a couple of us moving things around. The third floor gets a bit warm in the afternoons, but we manage. We aren’t trying to be some huge brand you see on billboards. We just handle the day-to-day tasks of running a fashion business from a market complex. Sometimes the elevator in the building acts up, so we end up carrying bags up the stairs. It’s just how it goes here. We keep track of everything in some old ledgers and on one computer that’s seen better days. It’s a practical setup for what we need to get done every day.