Natumart Fresh Private Limited

We are over in Village Sorkha in Noida, at Nishu Yadav’s place. It’s a bit different being in a village setting while still being part of Noida. Natumart Fresh is all about getting fresh things from the farm to the people. We spend a lot of our time outdoors or in the loading area. It’s not a corporate office with air conditioning everywhere. We deal with the dirt and the weather every day. Our team is small, mostly people from around Sorkha. We know the local farmers and we know how the seasons work. When the harvest is ready, we are very busy. When it’s not, we spend our time fixing crates or cleaning the storage. It’s a very hands-on kind of business. We don't use a lot of fancy technology. We mostly just talk to people and write things down. Sometimes the roads in the village get muddy when it rains, and that makes deliveries a bit of a pain. But we manage. We aren't trying to be a giant supermarket. We just want to provide fresh produce. Our address at 201301 is where we do everything. It’s a simple life, focused on the food and the people who grow it. We like the quiet of the village compared to the rest of Noida. There is always something to do, whether it is checking the inventory or talking to the drivers. We just keep it moving and stay focused.