Keshari Ji Jewels & Diamonds Private

Our place, Keshari Ji Jewels & Diamonds Private, is tucked away at House No. 40 in Nirala Nagar. It's in Ward No. 22, which is a fairly quiet residential-style area. We aren't in a big shopping mall or anything. It’s more of a local setup. We deal with diamonds and gold jewelry mostly. The shop isn't huge, but it has enough space for what we do. Dealing with diamonds is tricky because you have to be very careful with the light and the grading. We’ve been here for a while, and the neighbors know us. It’s a bit different than the big showrooms you see in the city center. We don't have fancy uniforms. Usually, I'm just sitting at the counter waiting for someone to drop by. Sometimes the power goes out, and we have to wait a bit, but that’s just how things go. People come to us when they need something for a daughter’s wedding or a gift. We don't do much advertising. Most people just walk in because they live nearby or heard about us from a friend. Nirala Nagar is a decent place to work. It’s not too loud. We just focus on the stones and the metal. It’s a slow business sometimes, but it’s honest work. We try to be helpful without being pushy. It’s just a regular shop run by regular folks.