AESTHETICALLY CHIC PRIVATE LIMITED

Aesthetically Chic is run out of an apartment in Sector 121, Noida. We are at Flat 301 in Florences Apartment, which is right near the Noida International School. It’s more of a home-office situation than a big corporate building. We deal with a variety of items that fall under the lifestyle and decor category. Because we work from a flat, the dining table often ends up covered in fabric samples, design sketches, and invoices. It’s a bit of a mess sometimes, but we know where everything is. We started this because we wanted to do something creative, and Sector 121 is a good, central place to be. We don't have a showroom, so most of our work is done through calls and photos. My sister helps me out with the inventory and the social media side of things. It’s definitely not a 9-to-5 kind of place; sometimes we are working late into the night when we get a new idea or need to finish a project. The neighbors are nice, though I think they wonder about all the packages that come and go from our door. It’s a small, personal operation. We don’t have fancy equipment, just our laptops and a lot of passion for what we’re putting together. Noida is always busy, but inside the apartment, it’s our own little world of creativity. We just take it one order at a time.