Hero Cycles (C.R.Div.), Ludhiana

We are over here in New Amar Nagar, specifically at House Number 7534/20/21 on Street Number 6 in Ludhiana. It's a busy part of Punjab, and we spend most of our days focused on the cold rolling side of things for Hero Cycles. People know us as the C.R. Division around here. The work involves a lot of metal and machines, which makes the place pretty loud most of the time, but that is just how it goes in this line of business. We’ve been set up in this spot for a good while now. It’s not a fancy office or anything like that. Just a practical workspace where the staff gets on with their tasks. Getting to us can be a bit tricky if you don't know the streets in Ludhiana well, as the lanes get narrow and crowded with traffic. Usually, we start early in the morning when the air is a bit cooler before the heavy machinery heats everything up. There are a few of us who have worked here for years, so we know the routine inside out. We handle the materials that eventually go into making the bikes people ride everywhere. It is basic, hard work, and we don't try to make it sound like anything else. If you come by, you’ll likely see some of us out front during a break. We just keep our heads down and make sure the parts are ready for the next stage. It’s what we do.