Apex Jewel

Apex Jewel is located at 1267 in Sector-17. It’s a fairly quiet part of the sector, which suits us just fine. We aren't one of those big, flashy jewelers you see in the malls. Our shop is small and a bit more personal. We have our display cases and our work area in the back where we handle most of the tasks. We’ve been at 1267 for quite a few years now, and the walls could probably use a fresh coat of paint, but we’re too busy to worry about that. We don't have a big marketing team or anyone writing slogans for us. We just open the shop in the morning and see who comes in. Sector-17 is a nice area, and we’ve gotten to know a lot of the regular people who walk by every day. We aren't trying to be high-end or exclusive. We’re just a local business trying to do a good job. Some days it’s just us sitting here, working on small pieces or doing the books. It’s a slow pace sometimes, but we appreciate the lack of stress. We don’t use polished language or try to sound like a big corporation. We’re just ordinary people who happen to run a jewelry business. It’s a steady life and we like the familiarity of our little spot in Sector-17.