Adidas

We are running things under the name Adidas from our location at E-1076 in Dabua Colony, which is in the N.I.T. part of Faridabad, Haryana. It is a busy residential and commercial mix around here. We have a small setup that isn't really what you might expect when you hear the name, but it’s where we do our work every single day. The building is tucked away in a street that can get quite crowded with motorcycles and people walking to the local market. We spend a lot of our time just managing the inventory and making sure we know what is going where. It’s not a polished environment. There are boxes stacked up in the corners and the desk is usually covered in notes and lists. We don't have a big team of people; it’s just us doing the best we can with what we have. Sometimes the power goes out and we have to sit around and wait for it to come back on, which is just part of life here. We don't do any big promotions or try to sound like a corporate office. We are just local people working in Dabua Colony. We know the area well and we’ve been here long enough that the neighbors all know us. It’s a practical way to work, and we just keep at it day after day without too much fuss or worry about being perfect.