Logesh Soft Drinks

Logesh Soft Drinks is situated at No 192/1 B on the Karur Main Road. We are in the Ellaiyur part of Kodumudi. It is a good location because so many people are traveling along that road. They get thirsty, especially when the sun is beating down in the summer months. Our building is quite simple. We do not have a big showroom. It is mostly just storage and a small area where we handle the orders. My brother and I run things. We started small and we have stayed that way on purpose. It is easier to manage when it is just us. The traffic outside is constant, with buses and trucks going between Karur and other towns. Sometimes it gets very dusty, so we spend a lot of time wiping down the crates. We do not use any complicated software to track our sales. We have a big notebook where we write everything down at the end of the day. It has worked for us for years. People from the village know they can come to us for a cold drink when they need one. We do not do any big advertising campaigns. Word of mouth in Kodumudi is enough for us. We just try to keep the coolers full and the customers happy. It is a basic business but it keeps us busy and pays our bills.