Nishi Beverage Private Limited

Nishi Beverage is based right here in Subala Garden, Saraidhela. Our main office, if you can call it that, is actually at Deepak Kumar Choudhary’s flat, number C 502. It is a busy part of the neighborhood with a lot of people coming and going. We mostly focus on bottled drinks and getting them out to the small shops around the area. This all started as a small idea among a few of us, and then we finally went ahead and registered the company. We are not a big corporation with some huge headquarters. We just work out of this apartment for now. It definitely gets a bit crowded with all the boxes, files, and order sheets, but we make it work. Every single morning, we sit down and go through the distribution lists. The weather in Jharkhand gets really hot, as everyone knows, so there is always a huge need for something cold to drink. We try our hardest to keep up with the local demand. It involves a lot of phone calls and making sure the delivery trucks are actually on time. Sometimes things get delayed because of traffic or whatever, but that is just life in Saraidhela. We know the local shopkeepers really well. For us, it is more about the long-term relationships we have built over the years. We do not spend money on fancy advertisements. Word of mouth is usually how people hear about us anyway. Deepak handles the office work while we are out on the road. It’s a simple operation, nothing fancy at all.