Shalimar Wires Industries Ltd

Up in North Delhi, in Rohini Sector 9, you’ll find us at 213 Star Apartments. It’s a typical Delhi residential block where we have our office for Shalimar Wires Industries Ltd. Sector 9 is a busy place with plenty of markets and people moving about. We’ve set up shop in one of the apartment units because it’s convenient and it works for what we need to do. It isn't a high-rise office building with a shiny lobby. You have to buzz the gate and walk up. The rooms are filled with desks and a lot of technical drawings and charts for the wire manufacturing business. We spend a lot of time on the phone with the plants and the distributors. It gets quite loud in the afternoons when the schools nearby let out. We usually grab lunch from the local dhaba or bring stuff from home. The tea lady comes by twice a day, and that’s when we usually take a five-minute break to stretch. It’s a very straightforward way of working. We don't have a marketing team sitting here or anything like that. It’s just us handling the day-to-day requirements for the region. People in the building know us as the wire office. We like the neighborhood feel of it. It’s practical and keeps us grounded in the reality of the market. Sometimes the power goes out, but we just wait it out.