Sefl

Sefl is run by Vinay Kumar Singh, and we are based at 210 Karkarduma in New Delhi. It’s a place shared with Mahavir Singh. Karkarduma is a busy part of town, so there is always something happening right outside the door. This isn't some big high-rise office with a lobby. It’s more of a local spot where we get things done. I spend my days here handling whatever comes up for Sefl. The room is filled with some basic furniture and my work stuff. It gets a bit cramped sometimes, but it’s home for the business. Being in Delhi means there’s constant noise from the street, but you get used to it after a while. I don’t have a big marketing team or anyone writing fancy scripts for me. It’s just me and a few others trying to make a go of it. We focus on being practical and getting through the daily list of tasks. Sometimes we run into delays with deliveries or the weather makes things difficult. That’s just part of the deal. The address is 210 Karkarduma, zip 092. If you come by, you’ll see it’s a straightforward setup. We don’t pretend to be anything we aren’t. It’s just a small operation trying to stay busy and do honest work. We keep things simple and try to stay organized, making sure we stay on top of the pile.