Adaa Fashion

We’ve set up our little spot in Rohini. It’s a busy part of the city, and we’ve been here long enough to see the neighborhood change quite a bit. Adaa Fashion isn’t a huge company with hundreds of employees. It’s just us, working with different styles and trying to keep up with what’s popular. The shop is usually a bit of a mess with fabric scraps and half-finished outfits, but we like it that way. It shows we’re actually doing something. We don't have a fancy website or a PR person. If you want to know what we have, you usually just have to come in and look through the racks yourself. We talk to our customers like they’re our neighbors, because most of the time, they are. Sometimes we have a cup of tea while we discuss a design or a fit. It’s a slow process sometimes, especially when we’re waiting for new stock to arrive. We don’t claim to be the biggest or the most famous place in Rohini. We’re just a practical business doing what we know how to do. Some days are slow and we just sit by the door, and other days we can’t even find time to eat lunch. It’s a real job with real people, and we just try to be honest about what we can offer. We’re just happy to keep the lights on and keep going.