Addams Apple

Addams Apple is located in B- 215 of Satya Shanti Apartment in Sector 13, Rohini. It’s basically a residential setup, which has its own set of pros and cons. We don't have a storefront on the main road, so we don't get much walk-in traffic. Most people who come to us have heard about us from a friend or they live in the same apartment block. It’s a bit of a squeeze sometimes, with all the stock taking up space in what used to be a living area. We use one of the rooms as a small office and the rest for keeping the clothes. It’s a very informal way to work. We might be sitting on the floor sorting through new arrivals while drinking tea. We don't have a staff of twenty people. It’s just a few of us making sure everything is handled. We spend a lot of time on the phone talking to suppliers or coordinating deliveries. Rohini is a big area, so getting around can take some time. We try to keep things simple and honest. We aren't some big high-end brand with a boutique in a mall. We’re just a small business operating out of an apartment, trying to provide clothes that people actually want to wear. It’s a quiet life, mostly, until the delivery guys show up all at once.