Rimsha Fashions

We’ve been here at G-33 in Shaheen Bagh for a while now. It’s just a small spot in Abul Fazal Enclave where we handle clothes. People usually find us when they’re walking through the neighborhood. We don’t have a big fancy office, just the shop. Most days it’s pretty busy with folks coming in to see what’s on the racks. We try to keep things simple. Sometimes the street gets crowded outside, but that’s just how it is here. We focus on the everyday work of getting fashions out to the local community. It isn't anything glamorous, just a regular business day. We’ve got stuff piled up sometimes because there’s a lot to manage. If you're around the enclave, you might have passed us. We do a bit of everything regarding the clothing we sell. It’s mostly family-run and we all pitch in. The lighting inside isn't the greatest but we make it work. We aren’t trying to be some big brand, just Rimsha Fashions doing our thing. We spend a lot of time organizing the stock and talking to people who stop by. It’s a lot of manual work, honestly. We open up in the morning and stay until the evening. The address is easy to find if you know the area. We just want to keep the doors open and provide what folks need without making a big fuss about it. We’re just regular people trying to run a small shop.