Dude Wear

If you come down to R-6 S T No. 20 on Main Brahampuri Road in New Seelampur, you’ll find our place. It’s right in the middle of a very busy part of town where there’s always something happening on the street. We’ve been operating Dude Wear from this spot for quite a while now. The building is tucked away among many others, and it can be a bit hard to find if you aren't looking for it. Inside, it’s mostly shelves filled with clothes and workstations where the real work happens. We don’t have a big corporate structure. It’s just a small team of us. We spend a lot of time looking at different fabrics and making sure the sizes are right. It’s a lot of manual work, and it can get pretty cramped when we have a lot of stock coming in. We don't use any big words to describe what we do. We just make clothes that people want to buy. The neighborhood is loud and full of energy, and that definitely rubs off on how we work. We usually have the radio playing while we sort through the latest batch of garments. It’s not a perfect setup, but it’s ours, and we’ve been making it work year after year. We just try to stay busy and keep things moving without any fuss or making any big claims about ourselves.