Aala International

Aala International is split between two places really. We have the factory over at B-2/99 in Shri Ram Colony, Khajuri, and then there is the shop at E1179/16 on Tank Road in Karol Bagh. Most of the real heavy work happens at the factory where it is noisy and busy all day long. The shop on Tank Road is where we show what we have made. Tank Road is always packed with people and traffic so it can be a bit overwhelming sometimes. We go back and forth between the two spots to make sure everything is moving along. It is a lot of running around and checking on things. We don't have fancy displays in the shop, just the items we produce at the factory. The factory is more about machines and raw materials while the shop is where we talk to people. It is a family-run kind of thing and we don't have a big marketing department or anything like that. We just focus on making the products and getting them to the shelf. Some days the commute between Khajuri and Karol Bagh takes forever because of the Delhi traffic. We have been doing this for a long time and our names are known around Tank Road. It is just hard work and keeping the business going day by day. We try to stay organized but with two locations it is always a challenge to keep everything in sync.