Rajn'' S Collection

Our small business, Rajn'' S Collection, is situated up on the first floor of D-17 in Kalindi Colony. It is much quieter up here than it is down on the main ground floor, which is something I actually prefer. We deal with various fashion pieces and different kinds of accessories. Because we are located in a residential-style colony, we don't really get a huge crowd of strangers walking in off the street. Most of the people who come to see us are regulars who have been coming for a long time or people who were told about us by their friends. We keep the whole atmosphere very informal and relaxed. There is a small corner with some chairs where we can sit and talk while we look through the new stock that arrived. I started this shop because I wanted to do something on my own terms. The room is painted a simple off-white and we have racks lining the walls. It isn't some massive showroom, just a comfortable little space for people to browse. Sometimes we have tea brought in from the little stall at the end of the road. The neighborhood has a lot of trees, which makes it feel a bit nicer than the city center. We don't have a marketing budget or any fancy flyers. We just rely on people liking the things we pick out. I spend a lot of time just tidying the racks. It is quiet but steady.