ELECTROCINE SALES CORPORATION

Our shop, ELECTROCINE SALES CORPORATION, is in the middle of the Electrical Market at Bhagirath Place. The address is 1801/5-6. If you’ve ever been to Chandni Chowk, it’s quite an experience. It’s extremely crowded and the lanes are very narrow. We are surrounded by hundreds of other shops selling lights, wires, and every electrical thing you can imagine. Our space is small, but we’ve managed to fit a lot into it over the years. We use ladders to reach the stock that’s kept high up near the ceiling. It’s a very old-school way of doing things. There are always people shouting and carts being pushed through the narrow alleys outside. We drink a lot of chai from the local vendor who comes around every hour. We don't have a fancy office or a quiet place to sit. It’s all about the hustle of the market here. We’ve been in this spot for a long time and we know almost everyone in our lane. Most of our customers are regulars who have been buying from us for decades. We don't use any fancy computer systems for everything; a lot of it is still done with pen and paper. It’s a bit chaotic, but we know exactly where everything is. The heat in the summer can be tough, but we just keep the fans going and carry on. Finding us can take a few minutes if you aren't familiar with the market layout.