Our shop, Suit Collection, is located at number 45, right on the corner of Gali Paranthe Wali in Chandni Chowk. If you’ve ever been to this part of Delhi, you know how crowded and lively it is. The smell of fried paranthas is always in the air. We are in a very old building on a very busy corner. The shop itself is quite small, so we have to use every bit of space. Fabrics and suits are stacked high on the shelves, almost reaching the ceiling. It’s a bit of a maze sometimes. We don't have fancy air conditioning, so the ceiling fans are always going to keep the air moving. People from all over come to this lane, and many of them stop by to see our latest fabrics. We sell a lot of unstitched suits that people take to their own tailors. We’ve been here for years and have seen the market change, but the energy remains the same. We don't use any modern marketing tricks. Our location and the sheer volume of people passing by keep us busy enough. It’s a lot of standing all day and talking to customers who are looking for just the right color or pattern. Sometimes it gets a bit chaotic when too many people are in the shop at once, but that’s just life in Chandni Chowk. We just keep working and serving whoever comes to our corner. It’s hard work but we are used to the noise.
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