Afghanistan Red Gold Saffron Co

We are based at No. 15 Jangpura Road in the Bhogal area. It is a small place but it is where we handle all the saffron that comes in. Bhogal is a very specific kind of neighborhood, very tight-knit and always moving. Our shop is right there on the main road, so we see a lot of people passing by every day. We spend our time weighing out the saffron and putting it into the small containers. It is a very delicate job because the threads are so small and light. The smell in the shop is quite strong, which is something we have just gotten used to over the years. We are not a big corporation; it is more of a family-style operation where everyone knows what they need to do. We get our shipments and then we have to make sure everything is sorted properly. People come to us because they know where we are in Jangpura. We do not do much in the way of fancy displays. We just have our stock and our scales. It is a simple business, really. We talk to the customers who come in, maybe offer them some tea if it is a slow afternoon. Working in Bhogal means you are part of the local market life, dealing with the local traffic and the daily rhythm of the street. It is a good spot for us.