Pure Derma

We’re located at 31, Cinthamani Vinayagar Koil Street, over in Ramakrishna Nagar. It’s a more residential feeling area compared to the big industrial parks, which is something we actually prefer. We’re tucked away in the Alwarthiru Nagar neighborhood. Our work is all about skincare and different dermatological products. The shop isn’t very big, but we manage to pack a lot of stock into the shelves. It smells faintly of soaps and clean lotions most of the time you walk in. We aren't some massive factory; it’s more of a local operation where we recognize the faces of people who walk through the door. Sometimes the street gets a bit narrow with all the parked scooters, so you have to be careful driving down this way. We spend a lot of our time checking boxes and talking to people about what might work for their skin problems. It’s a quiet life for the most part. We have a small back room where we keep the extra inventory and where we sit down for a quick break when things slow down in the late afternoon. The floor is tiled and we try to keep it looking clean, even if the rain tracks in some mud from the street now and then. We don't have a big marketing team or anyone like that. We just rely on people telling their neighbors or family about what we do. It’s a simple business on a regular street.