Indian Jewellers & Indian Diamonds

Our shop is at SCO 157-58 in Sector 37c. It’s a pretty standard commercial building, and we’ve been here long enough that the place feels like a second home to us. Indian Jewellers & Indian Diamonds is where we spend the majority of our time, surrounded by all sorts of pieces and loose diamonds. The space is a bit cluttered at times because we have a lot of items to keep track of. We don't have a big marketing department or anything like that; it’s just a few of us handling everything from the sales to the cleaning. We spend many hours sitting with customers or looking at stones through the loupe. It’s a lot of sitting and focusing, which can be tiring for the eyes. Sector 37c is a nice area, and we have regulars who have been coming to see us for years. We don't use any fancy language to describe what we do. We just show what we have in the cases and let people decide for themselves. Sometimes the place gets a little dusty because of the construction nearby, so we are always wiping down the counters. It’s a practical, no-frills kind of environment. We just want to run a decent business and provide for our families. It’s hard work, but it’s what we know how to do.