D'Asign Source

D'Asign Source is tucked away in the Jaina Building on Roshanara Road. If you know that part of Delhi, you know it’s busy and loud and full of history and old buildings. We’ve got Room 45 there on one of the floors. It’s an old building, but it has a lot of character that you don't find in the new office blocks. The roads around here are always full of rickshaws, trucks, and people moving goods back and forth, so it feels very alive and energetic. We do our design and sourcing work from here every day. It’s not a large space by any means, but we have enough room for our samples, our drawings, and a few desks. Delhi is a tough city sometimes with the intense heat and the crowds, but being on Roshanara Road feels right for us and the work we do. We’ve been here long enough that the shopkeepers nearby know us by name and we know them. We don't do much in the way of advertising or marketing ourselves. Most people find us through word of mouth or because they were already in the Jaina Building for something else and saw our door. Our desks are usually piled high with papers, fabric samples, and sketches of new ideas. It might look messy to someone else walking in, but we know exactly where everything is when we need it. We just focus on the job at hand and try to make things work out for the best. It’s a practical way to run a business here in this part of Delhi.